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Media Buying 101: What Is Programmatic Buying?
This is the first article in an exclusive series that explores the complex world of Programmatic Media Buying. If you’d like to suggest a topic, please email us. An Introduction to Programmatic Buying...
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Media Buying 101: Ad Networks & Ad Exchanges
This is the second article in an exclusive series that explores the complex world of Programmatic Media Buying. If you’d like to suggest a topic, please email us. Media Buying 101: Ad Networks and Ad...
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4 Major Trends in Mobile Advertising
Like most people these days, I don’t go anywhere without my mobile phone. It’s what I use to look up restaurants nearby, get directions to a friend’s house, stream my favourite songs or look up reviews...
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DSPs & DMPs: What Digital Marketers Need to Know
We recently explored major trends digital marketers need to master in 2016. Not surprisingly, programmatic was at the top of that list. If you are in the industry, you know this advertising technology...
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